YouTube Media Kit Stats Calculator

1. In YouTube Studio, open the Content list and note the views of your most recent long videos over one fixed window. Type them into the views box, separated by commas.
2. Add the total likes, comments and shares on the same videos, and your subscriber count. These are optional.
3. Read the average, median and range. Press Copy to take the full report, or copy the paste-ready line under the result into your media kit.

What each result tells you:

A YouTube media kit is a short document that shows a sponsor who watches your channel and how your videos perform. It normally lists subscribers, average views per video, an engagement rate, audience details and the kinds of sponsorship you offer.

Sponsors use it to decide whether your audience fits their product before they talk about price. The figures in it must be ones you can back up with a screenshot from YouTube Studio.

Why this page no longer gives a "value": the old tool multiplied views by made-up factors for topic, country and retention and called the answer your media kit value. No official source supports those factors, so they are removed. The title is now "Media Kit Stats" because the tool measures your own numbers and nothing else.

The calculator sorts your list of views and works out five plain statistics from it and from your totals.

1. Total views = the sum of the list. Average = total views / number of videos.
2. Median = the middle value of the sorted list, or the mean of the two middle values for an even count.
3. Range = the lowest and the highest value.
4. Engagement rate = (likes + comments + shares) / total views x 100.
5. Views vs subscribers = average views / subscribers x 100. Gap = (average - median) / median x 100.

YouTube Studio does not show one official engagement rate, so always print the formula beside the figure. A sponsor comparing two creators needs to know both used the same sum.

Example values only, not benchmarks. A creator lists the views of the last 10 videos: 42,000, 38,500, 51,000, 29,500, 44,000, 36,000, 120,000, 40,500, 33,000 and 47,500. Those videos have 19,200 likes and 2,450 comments in total, and the channel has 61,000 subscribers.

Meaning: one 120,000-view video lifts the average 16.8% above the median. The honest line for the media kit is "about 41,000 views on a typical video, 48,200 on average over the last 10".

The same channel can produce very different media kit numbers depending on four choices.

How Many Videos You Include

A short list swings with one upload, and a long list hides recent growth or decline. State the count next to the average.

The View Window

YouTube Help says views are counted the moment a video starts to play. An older video has had longer to collect them, so compare videos over the same window, such as the first 30 days.

Outliers

One viral video moves the average but barely moves the median. In the example, removing the 120,000-view video drops the average from 48,200 to 40,222.

What Counts as Engagement

Adding shares, or leaving them out, changes the rate. Pick one definition and keep it.

Mixing Formats

Shorts, long videos and live streams collect views in different ways. Run the calculator once per format instead of mixing them in one list.

The average answers "how many views did I get per video", and the median answers "how many views does a normal video get". A sponsor buying one future video cares more about the second question.

When the two are close, quote either. When they are far apart, show both. To turn the typical figure into a fee, use the sponsorship rate calculator.

Building Your First Media Kit

Enter your last 10 videos and copy the report. You now have average views, median views, range and an engagement rate with its formula.

Refreshing an Old Kit

Rerun the numbers each quarter. A sponsor who sees figures that match your live channel trusts the rest of the page.

Answering a Sponsor Form

Many sponsor forms ask for "average views". Give the average and the median, then check what an offer pays per 1,000 views with the sponsorship CPM calculator.

The calculator covers the performance block. The rest of a media kit comes straight from YouTube Studio and from your own terms.

• Audience size: YouTube Help describes monthly audience as the total unique viewers who watched your content in the last 28 days.
• Audience make-up: the Audience tab reports age, gender and geography. YouTube Help notes that some of this data may be limited, so do not fill gaps with guesses.
• Proof: Advanced Mode in YouTube Analytics lets you compare and export data, which gives a sponsor a file to check.
• Your offer: list your deliverables and how you price them. The brand deal pricing calculator builds a price from your costs.
• Disclosure: state that sponsored videos carry a disclosure. YouTube Help says you have to select the paid promotion setting for branded content, and the FTC says the disclosure should be in the video itself. Read on 2026-10-03; not legal advice.

1. Showing Only Subscribers

Subscribers do not show how many people watch a new video. Lead with views.

2. Picking Your Best Videos

Use your most recent videos in order, not a hand-picked set. A sponsor can check your channel in a minute.

3. Hiding a Viral Outlier in the Average

An average lifted by one video sets an expectation you cannot meet. Show the median too.

4. Quoting an Engagement Rate with No Formula

Rates built on views, on subscribers or on impressions are not comparable. Print the formula.

5. Mixing View Windows

Lifetime views for old videos and 7-day views for new ones give a false trend.

6. Adding a Made-Up Channel Value

No official method turns views into a money value. Leave value out and quote a price instead.

The statistics are exact for the list you enter, so the result is only as honest as the videos you choose to include.

It should include subscribers, average and median views per video, an engagement rate with its formula, audience age and country from YouTube Studio, the sponsorship formats you offer and a contact. Keep it to figures you can prove with a screenshot.

No official rule exists. Use enough recent videos to smooth one-off results and state the count, for example "average of the last 10 videos". The calculator warns you when fewer than 3 are entered.

Show both when they differ. The median describes a typical video and is harder to distort, and the average shows total reach. In the example the average is 48,200 and the median is 41,250.

Add likes, comments and shares on your recent videos, divide by the total views of those videos, and multiply by 100. The example gives 21,650 / 482,000 = 4.49%.

No official benchmark exists, and this page publishes none. Compare your rate with your own earlier periods, and always show the formula so a sponsor can compare creators fairly.

No. A media kit has no official money value, and the made-up value on the old version of this page is removed. Use the stats here to support a price you set yourself.

Views, likes and comments for each video are in the Content list and in each video's analytics. Subscribers and monthly audience are in the Analytics tabs. Advanced Mode lets you export the data.

It shows how much of your subscriber base one video reaches in size terms. Views also come from people who are not subscribed, so the figure can be above 100%.

No. Shorts and long videos collect views differently, so mixing them makes the average hard to read. Run one list per format.

No. The calculation runs in your browser and nothing is sent to our servers. Anything you choose to Save stays in this browser only.

• Get an overview of channel performance: views, watch time and subscribers defined (YouTube Help, read 2026-10-03).
• Understand your YouTube audience: monthly audience and audience reports (YouTube Help, read 2026-10-03).
• Get started with YouTube Analytics: tabs, Advanced Mode and exports (YouTube Help, read 2026-10-03).
• Add branded content restrictions and disclosure labels: the paid promotion setting (YouTube Help, read 2026-10-03).
• Disclosures 101 for Social Media Influencers (US Federal Trade Commission, dated November 2019, read 2026-10-03).