YouTube Sponsorship Package Calculator

1. Enter your own price for each type of deliverable and the quantity the sponsor wants. Leave unused lines blank.
2. Enter the bundle discount you are willing to give. Add a flat add-on fee and the term in months if they apply.
3. Read the package price. Add your lowest acceptable total to get a verdict on whether the bundle still clears it.

What each result tells you:

A YouTube sponsorship package is a bundle of sponsored deliverables sold to one sponsor for one price. A package can mix integrated mentions, dedicated videos, Shorts and smaller items such as community posts, spread over weeks or months.

Creators sell packages because one sale replaces several, and sponsors buy them because repeated mentions reach the same audience more than once. The creator normally gives a discount on the list total in return for the larger commitment.

What this page does not do: it does not tell you what a mention or a Short is worth. No official price list exists, and the old version of this page priced every format from a made-up multiplier. You now enter your own price for each item.

The calculator builds a list total line by line, applies one percentage discount to that total, and adds flat fees last.

1. Line total = your price each x quantity, for each deliverable type.
2. List total = the sum of all line totals.
3. Discount amount = list total x bundle discount.
4. Package price = list total - discount amount + add-on fee.
5. Monthly amount = package price / months. Average per deliverable = (list total - discount) / deliverables.

The add-on fee is kept outside the discount on purpose. Usage rights and similar extras are not cheaper to grant because the sponsor bought more videos.

Example values only, not benchmarks. A creator prices an integrated mention at 1,200, a dedicated video at 3,000, a Short at 400 and a community post at 150. A sponsor wants 3 mentions, 1 dedicated video, 4 Shorts and 2 posts over 3 months, with a 500 usage fee. The creator offers 10% off and will not go below 7,500.

Meaning: the package clears the floor by 650.00. A 15% discount would bring the price to 7,725.00, still above the floor, and a 20% discount would bring it to 7,300.00, below it.

Four choices set the package price, and all four are yours.

Your Single-Item Prices

The package is only as sound as the rate card under it. Work out the price of one mention with the sponsorship rate calculator before you bundle.

The Mix of Deliverables

Swapping a dedicated video for two mentions changes the list total even when the count of deliverables stays the same.

The Size of the Discount

Each discount point removes 1% of the list total. On 8,500.00, every point is 85.00.

Add-ons

Usage rights, exclusivity and rush delivery are separate asks. Price them as flat fees or use the brand deal pricing calculator to build them up from your costs.

Term Length

A longer term lowers the monthly amount but not the package price. It does lock your calendar and your category for longer.

A package trades a lower price per item for a larger, committed sale. Compare the two before you offer a discount.

To check the discount step alone, use the discount calculator. To see what the package pays per 1,000 views, enter the price and total views in the sponsorship CPM calculator.

A Sponsor Asks for a Multi-Video Quote

Enter the mix they asked for and send one package price with the list total beside it, so the discount is visible.

Building Three Tiers

Run the calculator three times with small, medium and large mixes. Save each result and paste the three prices into your rate card.

Testing a Counter-Offer

A sponsor asks for 20% off. Change the discount and watch the verdict against your floor before you reply.

Each sponsored deliverable needs its own disclosure, so a package of ten items means ten disclosures. These notes were read on 2026-10-03 and are not legal advice.

• YouTube: YouTube Help says you have to let YouTube know about branded content by selecting the paid promotion setting in the video details. Set it on every video in the package.
• US viewers: the FTC says the disclosure should be placed with the endorsement itself, in simple words such as "ad" or "sponsored". It warns against vague terms such as "sp", "spon" or "collab".
• Mentions inside a longer video: FTC staff guidance says the best place for the disclosure is right before or at the beginning of the paid segment, and that a disclosure only in the video description is not enough on its own.
• Live streams: the FTC says a disclosure in a live stream should be repeated from time to time, so viewers who join late still see it.

1. Discounting the Add-ons

A percentage off the whole invoice also cuts your usage fee. Keep flat fees outside the discount.

2. Stacking Discounts

10% for the bundle and 10% for paying early is not 20% off. Agree one number.

3. Pricing Items from Someone Else's Rate Card

Another channel's prices reflect another audience. Use your own.

4. Forgetting Your Floor

Decide your walk-away total first. The verdict then tells you when a counter-offer has crossed it.

5. Quoting Only the Monthly Amount

A monthly figure hides the total commitment. Quote the package price and show the monthly amount beside it.

6. Leaving Out the Deliverable Count

List every item and quantity in the quote, or the sponsor may expect more than you priced.

The sums are exact, so the package price is only as good as the item prices you enter.

No official rule exists, so the discount is your choice. Set your floor first, then pick the largest discount that keeps the package price above it. In the example, 15% still clears a 7,500 floor and 20% does not.

It includes whatever you and the sponsor agree. Common items are integrated mentions, dedicated videos, Shorts and community posts. List each item, its quantity and its delivery date in the quote.

Add-ons such as usage rights are extra permissions, not extra videos. Buying more videos does not make them cheaper to grant, so the calculator adds the fee after the discount.

Set each price from your own results for that format. No official ratio between a Short and a long video exists, and this page no longer applies one.

Yes. Enter the term in months and the calculator divides the package price evenly. An 8,150.00 package over 3 months is 2,716.67 per month.

It shows the sponsor what each item costs inside the bundle. Compare it with your single-item prices to make the saving clear.

No. Commission comes out of the package price. To keep a set amount after commission, divide that amount by one minus the commission rate before you quote.

Yes. YouTube Help says to select the paid promotion setting on videos with sponsorships, and the FTC says the disclosure belongs with each endorsement. This is general information, not legal advice.

Lower that quantity and read the new price. Check whether the smaller bundle still earns the same discount, because the commitment is now smaller.

No. The calculation runs in your browser and nothing is sent to our servers. Anything you choose to Save stays in this browser only.

• Add branded content restrictions and disclosure labels: the paid promotion setting (YouTube Help, read 2026-10-03).
• Disclosures 101 for Social Media Influencers (US Federal Trade Commission, dated November 2019, read 2026-10-03).
• FTC Endorsement Guides: What People Are Asking (US Federal Trade Commission staff guidance, read 2026-10-03).
• Understand ad revenue analytics: RPM, CPM and what RPM leaves out (YouTube Help, read 2026-10-03).