YouTube RPM by Country Calculator

1. Open the Revenue tab in YouTube Studio analytics, pick a date range, and enter the estimated revenue and views for that range. Add CPM and monetized playbacks if you want the comparison.
2. In Advanced Mode, filter by geography. For up to two countries, enter the share of views and the RPM (country revenue / country views x 1,000).
3. Read your RPM, the revenue each country brings, and the implied RPM for everyone else. Add planned views or a target RPM if you plan ahead.

What each result tells you:

YouTube RPM by country is your revenue per 1,000 views from viewers in one country. RPM stands for revenue per mille, and YouTube Help defines it as the money you earned per 1,000 video views. It counts ads, channel memberships, YouTube Premium revenue, Super Chat and Super Stickers.

Creators use it to see which audiences pay most, to plan translations or content for a region, and to explain income to a sponsor or partner. It is not a rate that YouTube sets or publishes for each country. Your country RPM comes only from your own analytics, and it changes with your topics, your audience and the season.

Why this page has no country table: YouTube does not publish RPM or CPM figures by country. Tables that list a fixed RPM for each nation come from third-party estimates, and they cannot tell you what your own channel earns.

The calculator divides revenue by views and scales the result to 1,000 views, then splits your total revenue across the countries you enter.

1. Channel RPM = estimated revenue / views x 1,000, for one date range.
2. Country A revenue = total views x Country A share x Country A RPM / 1,000. Country B works the same way.
3. Rest-of-world revenue = total revenue - Country A revenue - Country B revenue.
4. Implied rest-of-world RPM = rest-of-world revenue / rest-of-world views x 1,000.

If the country figures add up to more than your total revenue, the date ranges or filters do not match, and the verdict tells you so.

Example values only, not benchmarks. A channel earns an estimated 1,250 from 400,000 views in 28 days. The geography report shows Country A with 40% of views at a 5.20 RPM, and Country B with 15% of views at a 2.10 RPM.

Meaning: Country A brings two thirds of revenue from 40% of views, so a small change in that audience moves income more than the same change elsewhere.

YouTube Help lists several reasons why CPM, and so RPM, moves over time.

Viewer Geography

Advertisers choose which places to reach, and competition differs by location, so CPM varies by geography. A shift in where your views come from shifts your RPM.

Time of Year

Advertisers bid higher or lower at different times, and many bid higher just before holidays. Compare the same months across years rather than one month with the next.

Views Without Ads

A view has no ad when the video is not advertiser-friendly, ads are off, no ad matches the viewer, or the viewer has Premium. These views lower RPM but not CPM.

Revenue Mix

RPM includes memberships, Super Chat and Premium revenue, so a country with many members can show a high RPM even with modest ad rates.

Format

Long-form watch page ads and Shorts feed ads use different revenue shares, and Shorts RPM uses engaged views. Keep formats apart when you compare countries.

RPM is the creator view of earnings and CPM is the advertiser view of cost. YouTube Help explains that RPM is lower than CPM because it is calculated after revenue share and includes views that were not monetized.

For the advertiser side of the same math, see the CPM calculator. YouTube Help states the partner share as 55% of net revenue for watch page ads, 45% of the allocated pool for Shorts feed ads, and 70% for memberships and Supers.

Planning a Translation or Dub

Before paying for subtitles or dubbing, check the RPM that viewers in the target region already bring. The viewer geography revenue calculator models a change in audience mix.

Reviewing a Revenue Drop

Split the month into countries to see whether the drop came from fewer views in a high-RPM country or from lower rates everywhere.

Forecasting Income

Use your 90-day RPM with a realistic view forecast, then check the ad-only picture with the AdSense revenue calculator.

1. Using a Published Country Table

Third-party RPM tables are not official, and they ignore your topics and revenue mix. Use your own geography data.

2. Treating CPM as RPM

CPM is before revenue share and counts only views with ads. Entering it as RPM overstates earnings.

3. Mixing Date Ranges

Revenue from 28 days and views from 90 days give a wrong RPM. The country figures must match the total too.

4. Mixing Shorts and Long Videos

Shorts and long-form videos use different revenue shares and view counts, so a blended RPM hides both.

5. Projecting Holiday RPM All Year

Advertisers bid more before holidays, so a December RPM overstates a normal month.

6. Forgetting Tax

Estimated revenue is before tax. Creators outside the US may have US tax withheld; estimate it with the tax estimator for creators.

The arithmetic is exact, so the result is only as good as the analytics figures you enter.

No. YouTube Help explains that CPM varies by geography but gives no rate for any country. Figures that claim a fixed RPM for a nation come from third-party estimates, so this calculator uses your own numbers instead.

Open YouTube Studio analytics, switch to Advanced Mode, choose the revenue and views metrics, and split by geography. Divide that country's estimated revenue by its views and multiply by 1,000.

RPM is after revenue share and counts every view, including views with no ad. CPM is before revenue share and counts only ad impressions. In the example, RPM is 41.7% of CPM.

YouTube Help states that partners receive 55% of net revenue from watch page ads on long-form videos and 45% of the revenue allocated to them from the Shorts pool. Memberships and Supers pay 70%.

The country figures you entered add up to more than your total revenue. That usually means the country data covers a different date range, format or filter than the total.

Not exactly. RPM uses estimated revenue, and finalized earnings can be adjusted later. Taxes and payment thresholds also apply before money reaches your bank.

Possibly, if that country already shows a higher RPM in your own data. YouTube Help also suggests turning on monetization for all videos, adding mid-roll ads and using memberships or Super Chat.

YouTube Help notes that some data, such as geography, can be limited in analytics. Country shares may then add up to less than 100%, and the calculator counts the gap as rest of world.

A longer period, such as 90 or 365 days, smooths out holiday spikes and one-off viral videos. Use the same period for revenue, views and every country figure.

No. The calculation runs in your browser and nothing is sent to our servers. Anything you choose to Save stays in this browser only.

• Understand ad revenue analytics: RPM, CPM and why RPM is lower (YouTube Help).
• YouTube partner earnings overview: 55%, 45% and 70% revenue shares (YouTube Help).
• Check your YouTube revenue: revenue sources and RPM reports (YouTube Help).
• Analytics in YouTube Studio: Advanced Mode and limited geography data (YouTube Help).