YouTube Sponsorship CPM Calculator

1. Enter the total payment in the offer and the number of sponsored videos it covers.
2. Enter the views you expect per video, taken from your own recent videos in YouTube Studio. Add an agency fee if one applies.
3. Read the effective CPM. Add your target CPM for a verdict, or add the delivered views after the campaign to see what the sponsor really paid per 1,000.

What each result tells you:

A YouTube sponsorship CPM is the price of a sponsorship per 1,000 video views. CPM stands for cost per mille, and mille means one thousand. Creators and sponsors use it to compare deals of different sizes on one scale.

It is not the CPM in YouTube Studio. YouTube Help defines that CPM as the cost an advertiser pays for 1,000 ad impressions, before revenue share. A sponsorship CPM is counted on views of the video, it is agreed directly between creator and sponsor, and it never appears in your analytics.

Why this page judges a deal only against your own target: no official source publishes a normal sponsorship CPM for any topic or country. The old version of this page compared deals with a made-up table, and that table has been removed.

The calculator divides the payment by all the views the deal is expected to reach, then scales the answer to 1,000 views.

1. Total expected views = views per video x sponsored videos.
2. Effective CPM = payment / total expected views x 1,000.
3. Net CPM = payment x (1 - fee) / total expected views x 1,000.
4. Delivered CPM = payment / delivered views x 1,000.
5. Views that hit your target = payment / target CPM x 1,000.

The same formula runs backwards on the sponsorship rate calculator, which starts from a target CPM and returns a fee to quote.

Example values only, not benchmarks. A sponsor offers 3,000 for 2 videos. The creator averages 60,000 views per video, pays a 20% agency fee and has a personal target of 30.00 per 1,000 views. The two videos later reach 150,000 views together.

Meaning: the offer pays 25.00 per 1,000 expected views, below the creator's own 30.00 goal. To reach 30.00 at this view level, the payment would need to be 3,600.

The payment is fixed in the offer, so the CPM moves with the views you count and the fees you pay.

Which Views You Count

YouTube Help says a view is counted the moment a video starts to play. Views in 30 days and lifetime views give different CPMs for the same payment, so name the window.

Number of Videos

The payment is spread over every sponsored video. 3,000 for one 60,000-view video is a 50.00 CPM, and for two it is 25.00.

Fees and Commission

An agency, manager or marketplace fee lowers what you keep. The net CPM shows the deal from your side, and the gross CPM shows it from the sponsor side.

Delivered vs Expected Views

A video that beats your average lowers the CPM the sponsor ends up paying. A weak video raises it. A flat fee does not change either way.

Other Deliverables

Shorts, posts and usage rights in the same deal add value that a single CPM hides. Price a bundle with the sponsorship package calculator.

A sponsorship CPM is a private price per 1,000 views, and the CPM and RPM in YouTube Studio measure ads sold by Google. The three are not comparable line by line.

YouTube Help states that RPM does not include revenue made through brand deals and sponsorships. For the general formula across any ad channel, use the CPM calculator.

Comparing Two Offers

One sponsor offers 3,000 for two videos and another offers 2,000 for one. The effective CPM puts both on the same scale.

Checking a Deal After It Ran

Enter the delivered views to see what the sponsor paid per 1,000. Sponsors run the same check; the sponsor ROI calculator covers their side.

Deciding Whether an Agency Deal Is Worth It

Enter the fee to see your net CPM. A higher offer through an agency can still leave less per 1,000 views than a direct deal.

Disclosure does not depend on the price. A deal with a low CPM, or one paid in free products, needs the same disclosure as a large one. These notes were read on 2026-10-03 and are not legal advice.

• YouTube: YouTube Help says you have to let YouTube know about sponsorships by selecting the paid promotion setting in the video details, which adds a disclosure label at the start of the video.
• US viewers: the FTC says financial relationships are not limited to money, so free or discounted products count. It says the disclosure should be in the video itself, and that viewers are more likely to notice it when it is both spoken and shown.

1. Comparing It with Ad CPM

Ad CPM counts ad impressions and is paid to YouTube. A sponsorship CPM counts views and is paid to you. One being higher than the other proves nothing.

2. Judging a Deal Against a Table Online

No official sponsorship CPM exists for any niche. Compare the deal with your own past deals and your own target.

3. Dividing by One Video When the Deal Covers Several

That doubles or triples the CPM on paper. Use the total views of every sponsored video.

4. Ignoring the Fee

A 25.00 gross CPM with a 20% fee is 20.00 to you.

5. Using Lifetime Views for a 30-Day Deal

The sponsor judges the first weeks. Lifetime views make the CPM look lower than the sponsor saw.

6. Forgetting the Multiplier

Payment divided by views is the cost per view. Multiply by 1,000 to get CPM.

The division is exact, so the CPM is only as accurate as the view figure you enter.

No official figure exists, so a good CPM is one that meets your own target. Set that target from deals you have closed before, and use the verdict to see whether a new offer clears it.

No. YouTube Help defines the Studio CPM as the cost an advertiser pays for 1,000 ad impressions. A sponsorship CPM is a fee per 1,000 video views agreed between you and a sponsor.

Use expected views before you sign, because that is all you know. Use delivered views after the window closes to see what the sponsor paid per 1,000 in practice.

Add up the expected views of every sponsored video and divide the total payment by that sum, then multiply by 1,000. Two 60,000-view videos for 3,000 give a 25.00 CPM.

Gross CPM uses the full payment, and net CPM uses what you keep after an agency or platform fee. In the example, a 20% fee turns 25.00 into 20.00.

Divide the payment by your target CPM and multiply by 1,000. A 3,000 payment and a 30.00 target give 100,000 views; more views than that means a lower CPM.

Yes. Any flat fee can be turned into an effective CPM by dividing it by the views. The fee does not change after the video goes live, but the CPM does.

The videos got more views than you expected, so the same payment was spread over more views. The sponsor got a better price, and your fee stayed the same.

For disclosure, yes. The FTC says financial relationships are not limited to money, and that you should disclose if you got anything of value to mention a product. Enter the cash value here only if you want a CPM for it.

No. The calculation runs in your browser and nothing is sent to our servers. Anything you choose to Save stays in this browser only.

• Understand ad revenue analytics: RPM, CPM and what RPM leaves out (YouTube Help, read 2026-10-03).
• Get an overview of channel performance: views, watch time and subscribers defined (YouTube Help, read 2026-10-03).
• Add branded content restrictions and disclosure labels: the paid promotion setting (YouTube Help, read 2026-10-03).
• Disclosures 101 for Social Media Influencers (US Federal Trade Commission, dated November 2019, read 2026-10-03).