X (Twitter) Audience Quality Calculator

The calculator needs five totals for one period: likes, replies, reposts, quotes and bookmarks. Each one appears in the analytics for your own posts.

1. Pick one period, such as the last 28 days, and note which posts fall inside it.
2. Add up likes, replies, reposts, quotes and bookmarks across those posts and type the five totals.
3. Add your follower count and the number of posts to see engagements per 1,000 followers per post.
4. Type the share beyond likes from an earlier period of the same length to see the trend.

Audience quality on X describes what your audience does with your posts, as opposed to how large the audience is. X has no metric with that name and publishes no quality score. This page uses the term for the mix of actions your audience takes.

The X developer documentation, read on October 3, 2026, defines the counts behind the mix:

• Likes: the like count of a post.
• Replies: the reply count of a post.
• Reposts: the number of reposts. The count does not include quote posts.
• Quotes: the number of quote posts, which are reposts with a comment.
• Bookmarks: the number of times users bookmarked the post.

Each action asks something different of a reader. A like takes one tap. A reply or a quote means writing words. A repost shares the post with the reader's own followers, as X Help describes it. A bookmark saves the post for later. The mix shows which of these your audience chooses.

The page does not rank one action above another, and it does not judge whether followers are real. A hand audit of followers sits on the fake follower percentage calculator.

1. The tool adds likes, replies, reposts, quotes and bookmarks to get all engagements.
2. It subtracts likes and divides the rest by all engagements for the share beyond likes.
3. It divides replies, reposts plus quotes, bookmarks and likes by all engagements in turn.
4. It divides all engagements by posts, then by followers, and multiplies by 1,000.
5. It subtracts your earlier share from the current share and shows the gap in points.

The four action shares always add up to 100%, apart from rounding. A blank field counts as zero.

Example values only. An account with 12,000 followers published 20 posts in 28 days. Those posts collected 3,600 likes, 440 replies, 520 reposts, 80 quotes and 360 bookmarks. The earlier share beyond likes was 25%.

• All engagements = 3,600 + 440 + 520 + 80 + 360 = 5,000.
• Beyond likes = 440 + 520 + 80 + 360 = 1,400, and 1,400 / 5,000 x 100 = 28.0%.
• Reply share = 440 / 5,000 x 100 = 8.8%.
• Repost and quote share = 600 / 5,000 x 100 = 12.0%.
• Bookmark share = 360 / 5,000 x 100 = 7.2%.
• Like share = 3,600 / 5,000 x 100 = 72.0%.
• Engagements = 5,000 / 20 / 12,000 x 1,000 = 20.8 per 1,000 followers per post.
• Change on earlier share = 28.0 - 25 = +3.0 points.

Likes still make up most of the activity. The part that takes more effort grew by 3 points, and reposts and quotes are the largest piece of it.

The Kind of Post

A question draws replies. A reference list draws bookmarks. A strong opinion draws quotes. The mix for a period follows the kinds of posts you published in it.

One Post That Travels Far

A widely seen post often collects likes from people outside your audience. Add 1,400 likes to the example and the share beyond likes drops from 28.0% to 21.9%, with no change in what regular readers did.

How Reposts and Quotes Are Counted

The X developer documentation states that the repost count does not include quote posts. Enter the two separately, or the repost and quote share comes out too low.

Replies You Write Yourself

An answer you post under your own post is a reply too. Leave your own replies out when you tally by hand.

Clicks Are Left Out

The X Ads glossary says engagements include all clicks on a post. This page uses only the five public actions, so its total is smaller than the engagements figure in analytics. Rates that include clicks are on the X engagement rate calculator.

Engagement mix shows which actions your audience takes, and engagement rate shows how many actions they take per impression or follower. One describes the shape, the other the size.

A third view counts impressions per engagement. See the impression-to-engagement ratio calculator for that.

Monthly Account Review

Record the four shares each month. A slow drift, such as replies falling while likes rise, shows up long before the total changes.

Comparing Two Formats

Enter the totals for threads, save the result, then enter the totals for single posts. The shares remove the difference in volume.

Checking a Sponsor Report

A report that lists only total engagements hides the mix. Ask for the five counts and run them here.

After a Change in Style

A new posting style changes what readers do. Compare the period after the change with the one before it. To study quotes on their own, use the quote post impact calculator.

1. Trusting a Quality Score

A 0 to 100 score needs weights, such as replies counting 1.5 times a like. X publishes no weights, so the score reflects its author.

2. Guessing a Fake Follower Percent

Older tools asked you to type an estimate of fake followers and then scored it. A guess in gives a guess out.

3. Comparing with Published Averages

X publishes no average mix or rate. Figures quoted online come from samples of other accounts.

4. Merging Reposts and Quotes by Accident

The two counts are separate. Adding only one of them understates sharing.

5. Mixing Periods

Likes for 90 days next to replies for 28 days distorts every share. Use one period for all five counts.

6. Calling Likes Worthless

A like is a real action by a real reader. The mix describes behaviour and does not rank readers.

Each share is exact for the counts you enter. The shares describe actions, and they do not measure who the people are.

Small totals swing widely. With fewer than about 100 engagements, one busy post can move a share by several points.

No. X reports counts such as likes, replies, reposts, quotes and bookmarks. It publishes no audience quality score, so any score shown elsewhere uses weights its author chose.

Look at the mix of actions. Add replies, reposts, quotes and bookmarks, divide by all engagements and multiply by 100. Track that share against your own earlier periods.

X publishes no good or average figure. The share depends on the kinds of posts you publish. Compare your result with your own earlier period of the same length.

No. The X developer documentation says the repost count does not include quote posts. A quote is a repost with a comment and has its own count.

No. X Help states that bookmarks are private and only visible to the account that saved the post. You see the total only.

The analytics figure includes clicks. The X Ads glossary says engagements include all clicks on a post. This page adds only likes, replies, reposts, quotes and bookmarks.

This page makes no claim about that. X Help says recommendations use a variety of signals and publishes no weights, so the calculator does not guess them.

No. It reads only the counts you type. It cannot see an account, so it cannot tell a real follower from a fake one.

Yes. Enter the five counts for that post and set posts to 1. Shares from one post swing more than shares from a full period.

No. The maths runs in your browser and nothing is sent to us. Save keeps a result only in this browser.

• X API documentation: Metrics (X developer documentation, read 2026-10-03; definitions of likes, replies, reposts, quotes and bookmarks; the repost count excludes quote posts).
• How to Repost (X Help Center, read 2026-10-03; a repost shares a post with your followers; a quote adds your own comment).
• About Bookmarks (X Help Center, read 2026-10-03; bookmarks are private to the account that saved them).
• X Ads glossary (X Help Center, read 2026-10-03; engagements include all clicks on a post, including reposts, replies, likes and poll votes).
• About your For you timeline on X (X Help Center, read 2026-10-03; recommendations use a variety of signals; no weights are published).