YouTube Community Loyalty Calculator

The calculator needs views and at least one interaction count for one period. Every field takes a number you can read in YouTube Studio.

1. Open YouTube Studio, select Analytics, and pick one period such as the last 28 days.
2. Copy views, likes, comments and shares for that period. Advanced Mode lists them under Interactions.
3. Open the Audience tab and copy your monthly audience and regular viewers. Add channel members when you have them.
4. Add views and total interactions for a previous period of the same length to see the trend.

Community loyalty is how often the people who watch a channel come back and take part. YouTube has no metric with that name. This page uses the term for a small set of ratios that describe taking part.

The closest official measure is the regular viewer segment. YouTube Help, read on October 3, 2026, calls regular viewers your most loyal audience members. They watched at least once per month for more than 6 months of the past year.

The ratios on this page come from five counts:

• Likes: how many times viewers liked your videos.
• Comments: how many comments viewers added.
• Shares: how many times viewers shared your videos.
• Regular viewers: the most loyal segment of your monthly audience.
• Channel members: viewers who pay a monthly fee to the channel.

The page does not blend them into one score. Any blend needs weights, and no official weights exist. Five plain ratios show which part moved.

YouTube Help names posts, comments and live premieres or chats as community-building features that help grow regular viewers.

1. The tool adds likes, comments and shares.
2. It divides the total by views and multiplies by 1,000.
3. It repeats the division for each count alone.
4. It divides regular viewers by monthly audience for a percent.
5. It divides members by monthly audience and multiplies by 1,000.
6. It runs the first formula on the previous period and subtracts.

A rate per 1,000 views is a percent multiplied by 10. 55.0 per 1,000 views is 5.5%. The per 1,000 form keeps small counts, such as shares, readable.

Example values only. In the last 28 days a channel had 120,000 views, 5,400 likes, 720 comments and 480 shares. Its monthly audience was 60,000 viewers, with 3,000 regular viewers and 150 channel members. The previous 28 days had 100,000 views and 5,000 interactions.

• Interactions = 5,400 + 720 + 480 = 6,600.
• Interactions per 1,000 views = 6,600 / 120,000 x 1,000 = 55.0.
• Likes = 5,400 / 120,000 x 1,000 = 45.0 per 1,000 views.
• Comments = 720 / 120,000 x 1,000 = 6.0 per 1,000 views.
• Shares = 480 / 120,000 x 1,000 = 4.0 per 1,000 views.
• Regular viewers = 3,000 / 60,000 x 100 = 5.0% of monthly audience.
• Members = 150 / 60,000 x 1,000 = 2.5 per 1,000 monthly viewers.
• Previous period = 5,000 / 100,000 x 1,000 = 50.0, so the change is +5.0, or +10.00%.

Views grew by 20% and interactions grew by 32%. The audience took part more often, not only in larger numbers. Likes make up 81.8% of all interactions here, so the headline figure mostly tracks likes.

Where the Views Come From

Views from first-time viewers add to the bottom of each ratio and little to the top. A video that reaches a wide new audience lowers interactions per 1,000 views. The same 6,600 interactions on 240,000 views is 27.5.

The Format

Shorts, long videos and live streams draw different amounts of likes and comments. Compare like with like, or filter by content type in Studio.

Asking a Question

A direct question in a video or a pinned comment raises comments. It moves one ratio and leaves the others alone.

Invalid Activity

YouTube Help states that like counts can change as invalid likes are removed. Counts for a recent period can fall slightly later.

Channel Age

A viewer needs more than 6 months of visits to count as regular. A channel under 7 months old has almost no regular viewers by definition.

Community loyalty ratios measure taking part, and returning viewer share measures coming back. A channel can be strong on one and weak on the other.

Growth and reach ratios, such as subscribers gained per 1,000 views, sit on a third page: the channel authority calculator.

Monthly Channel Review

Run the same 28 day period each month. Track the five ratios side by side, with the previous period filled in.

Before Launching Memberships

The regular viewer figure shows how large your core audience is today. Test your own sign-up assumption against that number in the membership revenue calculator.

Comparing Two Video Types

Enter the totals for one type, save the result, then enter the other type. The per 1,000 form removes the difference in view counts.

Preparing a Media Kit

Sponsors ask about interaction as well as reach. Report the ratios with the period they cover. For revenue per interaction from your own data, see the engagement to revenue calculator.

1. Trusting a Single Score

A score out of 100 hides its weights. Two channels with the same score can differ on every input.

2. Comparing with Published "Average" Rates

YouTube publishes no average like, comment or share rate. Figures quoted online come from samples of other channels in other formats.

3. Mixing Periods

Likes for 90 days over views for 28 days gives a ratio 3 times too high. Use one period for every field.

4. Dividing by Subscribers

Many subscribers no longer watch. YouTube Help calls monthly audience the more accurate estimate of an active audience.

5. Reading Likes as Loyalty

A like takes one tap. Comments, shares, regular viewing and membership each ask more of the viewer.

6. Reading a Wide-Reach Video as Lost Loyalty

A video that reaches many new viewers lowers every per 1,000 figure. The regular viewer count may not have changed at all.

Each ratio is exact for the counts you enter. The ratios describe activity, and they do not measure how viewers feel.

Use the trend across your own periods. One period on its own says little.

Use the regular viewer segment and your interaction ratios. Regular viewers divided by monthly audience shows how many viewers keep returning. Likes, comments and shares per 1,000 views show how often viewers take part.

No. YouTube Studio shows new, casual and regular viewers, and counts of likes, comments and shares. It does not publish a loyalty score, so any score you see elsewhere uses invented weights.

YouTube publishes no good or average rate. Rates differ by format, topic and traffic source. Compare your rate with your own previous period of the same length.

Divide by 10. A rate of 55.0 per 1,000 views is 5.5%. A rate of 6.0 comments per 1,000 views is 0.6%, or 1 comment for about every 167 views.

A regular viewer watched your channel at least once per month for more than 6 months in the past year. YouTube Help describes this group as your most loyal audience members.

YouTube removes likes it marks as invalid, so counts can change after the fact. YouTube Help also notes that the count in Analytics can differ from the count on the watch page.

Use monthly audience. It counts viewers who watched in the last 28 days. Subscriber count includes people who no longer watch.

YouTube Help says audience segments do not affect reach or monetization. YouTube publishes no weights for likes, comments or shares, and this page does not guess them.

Yes. Enter that video's views, likes, comments and shares. Leave the audience fields blank, because monthly audience is a channel figure.

No. The maths runs in your browser and nothing is sent to us. Save keeps a result only in this browser.

• Understand new, casual and regular viewers (YouTube Help, read 2026-10-03; regular viewers as the most loyal audience members; community-building features; segments do not affect reach or monetization).
• Understand your YouTube audience (YouTube Help, read 2026-10-03; monthly audience as unique viewers in the last 28 days).
• Understand your YouTube engagement (YouTube Help, read 2026-10-03; likes report; like counts can change as invalid likes are removed).
• How engagement metrics are counted (YouTube Help, read 2026-10-03; how views, likes and subscriptions are validated).
• Advanced mode for analytics reports (YouTube Help, read 2026-10-03; Advanced Mode metric groups, including Interactions and Members).