X (Twitter) Creator Sponsorship Rate & Income Estimator

1. Open your X analytics and note the impressions of your recent posts over one fixed window. Enter the average, and the lowest post if you want a conservative quote.
2. Enter your target CPM. This is your own price per 1,000 impressions, taken from deals you have closed or from the fee that makes the work worth doing.
3. Add a commission, the number of posts, a sponsor offer and your deals per month if they apply. Read the fee, the offer check and the income lines.

What each result tells you:

An X sponsorship rate is the fee a creator charges a brand for a paid post, thread or mention on X. Most creators build it from two numbers they control: the impressions a typical post gets, and a price per 1,000 of those impressions, called a sponsorship CPM.

The rate is a private price between two parties. X does not set it or pay it. X calls this kind of deal a paid partnership: a brand gives a user compensation or incentives to promote its product or service.

Why this page shows no going rate: no official body publishes a sponsorship price per follower, per impression or per topic. Rate cards that claim one come from surveys or guesses, and they cannot know your audience. This estimator uses your own target CPM instead, and labels every preset as an example.

The estimator multiplies your expected impressions, in thousands, by your target CPM. Every other result is that fee adjusted for one thing: a weaker post, a commission, a sponsor offer or your deal pace.

1. Fee per post = average impressions / 1,000 x target CPM.
2. Fee for the deal = fee per post x posts in the deal.
3. Conservative quote = lowest recent impressions / 1,000 x target CPM x posts.
4. Grossed-up quote = fee / (1 - commission). You keep = fee x (1 - commission).
5. Offer CPM = offer / (average impressions x posts) x 1,000. Offer gap = (offer - fee) / fee.
6. Income per month = what you keep x deals per month. Income per year = income per month x 12.

A commission is taken from the whole fee, so the gross-up divides by what is left. Adding the commission percentage on top gives a number that is too low.

Example values only, not benchmarks. A creator averages 85,000 impressions per post and has closed past deals near a 12.00 CPM. The weakest recent post reached 52,000 impressions. A manager takes 10%. A brand offers 1,800 for two posts, and the creator closes about two such deals a month.

Meaning: the offer sits between the conservative quote and the target quote, so the verdict is amber. The creator can counter at 2,040, or accept and treat 10.59 as the real CPM of this deal. The yearly figure holds only if two deals a month keep coming.

Two inputs set the fee, and five things move those inputs.

The Window You Measure

Impressions after 24 hours, after 7 days and after 30 days are three different numbers. Pick one window, state it in the quote, and use it for every post.

How Steady Your Impressions Are

One post that travels far lifts the average well above a normal post. The conservative quote shows the fee at your weakest recent post.

Where Your Target CPM Comes From

The honest source is your own history. Divide a past fee by the impressions that post got and multiply by 1,000. For the general maths, see the CPM calculator.

Audience Response

A sponsor may value replies, reposts and clicks more than raw impressions. Measure your own rate with the X engagement rate calculator and show it beside the quote.

Commission and Extra Terms

A 10% commission on a 2,040.00 fee leaves 1,836.00. Usage rights, exclusivity and revisions are separate work. Price them as add-ons, not inside the CPM.

A flat fee fixes the price before the post goes live, and a CPM deal ties the price to the impressions it gets. This estimator uses a CPM only to reach a flat fee.

A sponsorship CPM is not an advertising CPM. An advertiser buying promoted posts pays X, not you. A sponsorship CPM is a fee per 1,000 organic impressions that you and the brand agree. Video creators can run the same method on views with the YouTube sponsorship rate calculator.

Replying to a First Brand Message

A brand asks for your rate. Enter your average impressions and a target CPM, and reply with one fee and the window behind it.

Checking an Offer You Already Have

Enter the offer to see the CPM it implies and the gap to your quote. The verdict tells you whether it clears your conservative quote.

Planning Income for the Year

Add your deals per month. The income lines show what your current pace adds up to, beside any platform payouts from the X creator revenue projection calculator.

A paid post must be disclosed on X and to readers, and the fee you quote does not change that. These notes were read on 2026-10-03 and are not legal advice.

• X: the Paid Partnerships Policy says an organic post that is part of a paid partnership must have the Paid Partnership disclosure turned on in the Content Disclosure settings. The post is then labelled automatically.
• What counts: X includes gifted products, payment in money or in kind, affiliate links or discount codes that earn commission, and brand ambassador agreements.
• Prohibited categories: X lists industries that are not eligible for paid partnerships, including alcohol, tobacco, weapons, drugs, pharmaceuticals, health supplements and weight loss products. Australia, the European Union and the United Kingdom add financial products and gambling.
• US readers: the FTC says to disclose any financial relationship with a brand, in the endorsement itself and where it is hard to miss. It adds that a platform disclosure tool should not be assumed to be enough on its own.
• Wording: FTC staff say terms such as "ad" or "sponsored" work, and that a disclosure at the start of a post is harder to miss than one at the end.

1. Copying a Rate Card from the Web

A published rate per follower is not official and knows nothing about your audience. Use your own past deals.

2. Quoting from Followers

A sponsor message reaches people who see the post. Followers who never see it add nothing, so base the fee on impressions.

3. Using Your Best Post as the Average

One viral post inflates the average, and the sponsor then feels overcharged. Check the conservative quote.

4. Adding Commission on Top

2,040 plus 10% is 2,244, which leaves 2,019.60 after commission. The correct gross-up is 2,040 / 0.90 = 2,266.67.

5. Treating the Yearly Line as a Forecast

Income per year is one deal multiplied by your pace and by 12. It says nothing about whether brands will keep booking.

6. Treating the Fee as Take-Home Pay

The fee is before tax and before your own costs. This page gives no tax figure.

The arithmetic is exact, so the quote is only as sound as the impressions and the target CPM you enter.

No. Sponsorship fees are private deals between a creator and a brand, and X publishes no rate. X only sets rules for how a paid partnership must be disclosed and which industries are not eligible.

Take a deal you have closed, divide the fee by the impressions that post got in your chosen window, and multiply by 1,000. With no past deals, start from the fee that makes the work worth your time and divide it by your average impressions in thousands.

Quote from impressions. A sponsored post reaches the people who see it, and a follower count says little about how many will see the next post.

Decide what the sponsor is buying. For a thread sold as one placement, enter 1 post and the impressions of the opening post. For a thread sold as several sponsored posts, enter the number of posts and your average per post.

Commission is charged on the whole quote, not on the amount you keep. Dividing by one minus the commission gives a quote that still leaves the full fee, 2,266.67 in the example.

The brand is paying less per 1,000 expected impressions than you asked. In the example, 1,800 for 170,000 impressions implies 10.59 against a 12.00 target, which is 11.8% below.

No. It is what you keep per deal times your deals per month times 12. It is a projection at a pace you entered and holds only if that pace continues.

Yes. The X Paid Partnerships Policy requires the Paid Partnership disclosure on such posts, and the FTC says US readers need a clear disclosure in the post itself. This is general information, not legal advice.

No. The fee is before tax and before your own costs. Tax rules depend on your country, so this page gives no tax figure.

No. The calculation runs in your browser and nothing is sent to our servers. Anything you choose to Save stays in this browser only.

• Paid Partnerships Policy: the Paid Partnership disclosure and prohibited industries (X Help Center, read 2026-10-03).
• Disclosures 101 for Social Media Influencers (US Federal Trade Commission, read 2026-10-03).
• FTC Endorsement Guides: What People Are Asking (US Federal Trade Commission staff guidance, read 2026-10-03).