YouTube Sponsorship Rate Calculator

1. Open YouTube Studio analytics and note the views of your recent long videos over one fixed window. Enter the average, and the lowest video if you want a conservative quote.
2. Enter your target CPM. This is your own price per 1,000 views, taken from deals you have already closed or from the price you need to make the work worth doing.
3. Add a commission, the number of videos and a sponsor offer if you have one. Read the flat fee, the grossed-up quote and the verdict.

What each result tells you:

A YouTube sponsorship rate is the flat fee a creator charges a sponsor for a paid mention or a sponsored video. Most creators build it from two numbers they control: the views a typical video gets, and a price per 1,000 of those views, called a sponsorship CPM.

The rate is a private price between two parties. YouTube does not set it, and YouTube Help confirms that brand deals and sponsorships sit outside the RPM figure in your analytics. That means your sponsorship income never appears in the Revenue tab.

Why this page shows no going rate: no official body publishes a sponsorship price per view, per subscriber or per topic. Tables that claim one are built from surveys or guesses, and they cannot know your audience. This calculator uses your own target CPM instead, and labels every preset as an example.

The calculator multiplies your expected views, in thousands, by your target CPM. Every other result is that fee adjusted for one thing: a weaker video, a commission or a sponsor offer.

1. Fee per video = average views / 1,000 x target CPM.
2. Flat fee = fee per video x videos in the deal.
3. Conservative quote = lowest recent views / 1,000 x target CPM x videos.
4. Grossed-up quote = flat fee / (1 - commission). You keep = flat fee x (1 - commission).
5. Offer CPM = offer / (average views x videos) x 1,000. Offer gap = (offer - flat fee) / flat fee.

A commission is taken from the whole fee, so the gross-up divides by what is left. Adding the commission percentage on top gives a number that is too low.

Example values only, not benchmarks. A creator averages 48,000 views per video and has closed past deals near a 25.00 CPM. The weakest recent video reached 31,000 views. A manager takes 15%, and a sponsor offers 1,000 for one video.

Meaning: the offer sits between the conservative quote and the target quote, so the verdict is amber. The creator can counter at 1,200, or accept and treat 20.83 as the real CPM of this deal.

Two inputs set the fee, and four things move those inputs.

The View Window You Measure

Views in the first 7 days, the first 30 days and lifetime are three different numbers. Pick one window, state it in the quote, and use it for every video.

How Steady Your Views Are

A channel with one viral video has an average far above a normal upload. The conservative quote shows the fee at your weakest recent video. The media kit stats calculator gives you the average, median and range from a list of videos.

Where Your Target CPM Comes From

The honest source is your own history. Divide a past fee by the views that video got and multiply by 1,000. The sponsorship CPM calculator does this for any deal.

Commission

A 15% commission on a 1,200.00 fee leaves 1,020.00. To keep 1,200.00 you must quote 1,411.76.

Extra Terms

Usage rights, exclusivity and revisions are separate work and separate value. Price them as add-ons with the brand deal pricing calculator instead of hiding them in the CPM.

A flat fee fixes the price before the video goes live, and a CPM deal ties the price to the views it gets. This calculator uses a CPM only to reach a flat fee.

The CPM here is not the CPM in YouTube Studio. YouTube Help defines that CPM as the cost an advertiser pays for 1,000 ad impressions. A sponsorship CPM is a fee per 1,000 video views that you and the sponsor agree. For the general maths, see the CPM calculator.

Replying to a First Sponsor Email

A sponsor asks for your rate. Enter your average views and a target CPM, and reply with one flat fee and the view window behind it.

Checking an Offer You Already Have

Enter the offer to see the CPM it implies and the gap to your quote. The verdict tells you whether it clears your conservative quote.

Quoting Through an Agent

Add the commission so the quote you send still leaves the amount you planned to keep.

A paid sponsorship must be disclosed to YouTube and to viewers, and the fee you quote does not change that. These notes were read on 2026-10-03 and are not legal advice.

• YouTube: YouTube Help says that if a video features branded content, sponsorships or endorsements, you have to let YouTube know by selecting the paid promotion setting in the video details. That adds a disclosure label at the beginning of the video.
• US viewers: the FTC says to disclose any financial relationship with a brand, in the video itself and not only in the description. It adds that a platform disclosure tool should not be assumed to be enough on its own.
• Other countries: YouTube Help points creators to their local regulator, and the FTC notes that foreign laws may also apply.

1. Copying a Rate from a Table Online

A published rate per view is not official and knows nothing about your audience. Use your own past deals.

2. Quoting from Subscribers

A sponsor pays for people who watch the video. Subscribers who do not watch add nothing, so base the fee on views.

3. Using Your Best Video as the Average

One viral upload inflates the average, and the sponsor then feels overcharged. Check the conservative quote.

4. Adding Commission on Top

1,200 plus 15% is 1,380, which leaves 1,173 after commission. The correct gross-up is 1,200 / 0.85 = 1,411.76.

5. Mixing View Windows

A quote built on lifetime views cannot be checked against a 30-day report. Name the window.

6. Treating the Fee as Take-Home Pay

The fee is before tax and before your own costs. This page gives no tax figure.

The arithmetic is exact, so the quote is only as sound as the views and the target CPM you enter.

No. Sponsorship fees are private deals between a creator and a sponsor, and YouTube publishes no rate. YouTube Help notes that brand deals and sponsorships are not part of the RPM in your analytics.

Take a deal you have closed, divide the fee by the views that video got in your chosen window, and multiply by 1,000. With no past deals, start from the fee that makes the work worth your time and divide it by your average views in thousands.

Quote from views. A sponsor message reaches people who watch the video, and a subscriber count says little about how many will watch the next upload.

Use one window for every video, such as the first 30 days, and name it in your quote. The calculator works with any window as long as the average and the lowest video use the same one.

Commission is charged on the whole quote, not on the amount you keep. Dividing by one minus the commission gives a quote that still leaves the full flat fee, 1,411.76 in the example.

The sponsor is paying less per 1,000 expected views than you asked. In the example, 1,000 for 48,000 views implies 20.83 against a 25.00 target, which is 16.7% below.

Yes, if you enter the average views for that format and a target CPM you set for that format. Keep formats apart, because their view counts and viewer attention differ.

Yes. YouTube Help says you have to tell YouTube by selecting the paid promotion setting, and the FTC says US viewers need a clear disclosure in the video itself. This is general information, not legal advice.

No. The flat fee is before tax and before your own costs. Tax rules depend on your country, so this page gives no tax figure.

No. The calculation runs in your browser and nothing is sent to our servers. Anything you choose to Save stays in this browser only.

• Understand ad revenue analytics: RPM, CPM and what RPM leaves out (YouTube Help, read 2026-10-03).
• Add branded content restrictions and disclosure labels: the paid promotion setting (YouTube Help, read 2026-10-03).
• Disclosures 101 for Social Media Influencers (US Federal Trade Commission, dated November 2019, read 2026-10-03).
• Get an overview of channel performance: views, watch time and subscribers defined (YouTube Help, read 2026-10-03).